Internet use has gone up dramatically since everyone is on lockdown. Read the statistics in this article from The New York Times. We’re all seeking new ways to connect with our friends, family and co-workers. Resharing old content, watching videos on YouTube and participating in Instagram contests to name a few. Content is king, now more than ever!
It’s time we ALL think outside of the box. Take this time of uncertainty to come up with new ideas and plans of action. Marketing never stops and neither should your business. It’s important to continue to communicate with your audience – especially during times of uncertainty.
With that being said, we have received many questions on how to continue to use video in this landscape. Here are a few video marketing solutions your video agency can help produce during these remote times.
Edit Existing Videos
More than likely, not everyone has seen the marketing videos you’ve created for your brand.
Use past and existing footage that you used in previous marketing videos. Go to the archives and use the raw footage your video production team didn’t use in previous videos. Spin the footage to create a new message, whether it’s seasonal or evergreen content, get your message out there.
New content is being consumed and shared at a rapid rate. Create new videos with an updated message and share it everywhere!
User Generated Content
User generated content is a great way to interact with your current customers. It could also gain traction with a new group of people that want to interact and potentially be featured in your content.
Ask your audience a question, create a hashtag where they can share the videos and photos of their answers. You can then send in all the content to your video agency and have them produce a high quality video to use for marketing.
Here are some examples of user generated content:
Uber and Nike compiled photos and videos of people at home.
Live stream
Did you know that your video agency can set up a remote live stream? There are numerous platforms that businesses can utilize like Vimeo, IBM Cloud Video and Brightcove. In its simplest form, Facebook Live might be of use as well.
Utilizing a platform like Vimeo’s Livestream allows you to utilize an encoder, which in turn opens the door for integrating multiple cameras and media within the broadcast.
Live is a great way to make your audience feel like they are getting early access to something special.
Stock Footage
There is an abundance of stock video and photographs uploaded daily to the various platforms. Whether you want to create a video full of stock footage or you want to fill in gaps of a video that you already have, stock footage is the way to go.
Your video agency can pull and edit all the stock footage to fit your brand.
Animation
Animation + motion graphics + music = successful video content done remotely. This is an area video production studios excel in and can easily produce a quick video for your company.
We hope these few ideas sparked some inspiration for your marketing needs.
If you have any questions or would like to discuss a remote video solution, contact us here.
