Hosting an event is a massive undertaking! It takes months of work for one single day or weekend. You are responsible for researching venues, finding speakers, planning the event timeline, months of correspondence, finalizing the guest list, and the list goes on and on.
Creating content for yourself tends to be an afterthought – but it shouldn’t be.
In the beginning stages of event planning, consider hiring a videographer or team. Capture content for your own business that you can use for months after with potential to reach a much larger audience. Here are some ideas on how you can use your event coverage for both external and internal use.
External use
Event overview
Create an overview video showcasing the best moments from your event. This can be a long or short form piece, depending on who you are sharing this with and why. Go above and beyond by also highlighting what goes into creating an event. This piece of content needs to be planned well in advance, as the clips will include behind-the-scenes planning, meetings, and day of coordination.
An overview video can be shared with current clients, individuals that didn’t attend, or those you hope will attend next time around. Extend your event and reach for months beyond.
Here is an example of an overview from a Google event that highlights key speakers, new software and gadgets they’ve been working on, and b-roll of attendees.
Use it to promote your next event
Excite your potential attendees with a promotional video. By capturing b-roll of your event the previous year, you can input snippets of speakers and what your guests should expect when attending your event. Video is the perfect way to promote and showcase your event.
Once you create a promotional video highlighting the previous experience, you can then share it with the world. Share the content with other thought leaders and potential speakers. Create social cut-downs to distribute on your social media accounts. Publish the video on your upcoming events main page.
Thank you for attending
Create a short event recap and includes a thank you message for those who attended.
The thank you message can be captured during the event with event hosts thanking the guests or a text-driven thank you message over the video. What a perfect way to show your appreciation to the speakers, special guests, and overall attendees. This is a great way to gain support, with added potential for your guests to share the message with others.
Internal use
Event Overview for Employees
Create an event overview for your employees, especially those that couldn’t be there. Does your company have multiple office locations? Maybe not every employee is able to attend your events. Share the event coverage with those employees that were unable to attend. You can take it to the next level and livestream the event!
Here is an example of an event we captured using live-streaming capabilities with EVERFI Union.
You can also show these videos to new hires or potential employees as well. This provides insight into what your events look like, what they will be attending, or how they might be assisting in the future.
Review the event for changes/improvements to make for the next event
Now the event is over, you can relax for a short while until you have to begin preparing for the next event. Lucky for you, you hired a production team to capture the whole event beginning to end. The day-of is always hectic and for those overseeing an event, it’s difficult to really know how the overall experience was, from the food, to speakers, to what the tables looked like.
Review the event with the video captured. This will help you evaluate which areas you might want to tweak, overall improvements for the next event, and areas of success you want to build on.
Excite your employees for the next event/hype video
Similar to the overview and promotional videos for external use, this option is meant to excite your employees instead. Switch the narrative in the video to more of an internal focus.
When you put so much time and money into an event, make sure you’re benefiting in more ways than one. Capturing your event will reap the benefits for months to come and reach a wider audience than simply those who attended.
Check out more of our work, here.
