Spiracle Media and EVERFI have worked together to create video content for multiple use cases over the last several years. Most of the video capture has taken place around school centered events with their partners. EVERFI is on the front lines of education’s evolution, connecting learning to the real world by equipping users with the skills they need for success beyond the classroom (EverFi.com). As the company has grown, so has the demand for video support.
Our teams have traveled across the U.S. and Canada to capture platform specific content for various EVERFI partners. One recent trip to Olive Branch, Mississippi stands out.
“After arriving early to the shoot and taking a tour with Mr. Todd, I remember AJ and I looking at each other and smiling,” says Director of Video Services and Production David Kernodle. “Without saying anything to each other, we both knew this was a story we needed to explore.”
Keep in mind, Mr. Todd is responsible for teaching health and wellness to third graders. Teaching a class of that variety is one thing. Teaching it in a learning environment supported by a garden, cows, chickens, etc. on site is just…plain…awesome!
The goal of this shoot was to profile a new platform called “Healthier Me.” This program exists to help students make healthy, informed decisions when it comes to nutrition. Jackpot! You couldn’t ask for a better coupling than Mr. Todd (our main character) and his alignment with the goals of Healthier Me. Following this discovery, our team dug in and changed course to make sure this story didn’t get buried. Versatility is an important attribute and here it was critical. You have be able to adjust in order to capture what’s relevant.
There were certainly challenges as the team only had limited time at the school and no information on the story ahead of a time. Working together with Mr. Todd and the EVERFI rep, our team was able to capture some beautiful footage that led to a solid finished piece. Sometimes the best stories end up being the ones that find you. The x factor is whether or not you’re ready to pivot and seize the opportunity! Thankfully, our team was.
“This is the kind of storytelling we enjoy capturing. Stories that are visually appealing and have characters who add personality and depth,” says Kernodle. “The hardest thing about the shoot was deciding who was going to edit the piece. We both wanted to. In the end, AJ (Chodora) did a masterful job as he always does.”
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