We have worked with Queens University to create compelling, impactful storytelling pieces for their university over the last several years. Spiracle works hand in hand with the marketing and communications team to produce video content for events, fundraising initiatives, and marketing campaigns.
Every year we deliver a feature for the annual Royal Society event. This event celebrates the donors who contribute to providing hundreds of students with the opportunity to attend Queens University. We always enjoy producing content for this celebration. This year was no exception.
When our team heard Gretchen’s story, we were immediately moved to dive deeper into who she is. Gretchen is such an inspiring individual who not only left an impact on the students and faculty at Queens but also with us at Spiracle Media.
The Idea
Our creative team, led by David Kernodle, pitched a style and tone that was intended to impact the audience with emotion. The goal was to showcase the struggle Gretchen goes through in everyday life and how that struggle has paved a way to her future success.
The Execution
During pre-production, our team interviewed Gretchen and really got to know her life’s journey in more detail. This set us up for success in the production process. Often people forget how important the steps are before the project begins. We knew after we spoke with Gretchen the creative path to take. Watch the Royal Society feature below.
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