When you first start considering working with a video content agency, you may have a ton of questions. Understandable! There are many variables that go into making a video. Partnering with a professional agency makes adding video content to your marketing plan a breeze.
Whether you’re thinking about a video to tell your brand story or a commercial feature, having a process from the beginning is the key to success. Take a look at how we breakdown the production process.
1. Planning + Creative Meeting
Congrats! You’ve made the important decision to move forward with your video needs. At this point, you most likely have an idea of what you want your video to focus on and who your target audience will be.
When you have the core idea down, the next step is to meet with our creative team. Brainstorm, throw ideas back and forth, brainstorm some more, and continue to get the creative juices flowing.
The planning meeting is crucial – this is the time to pinpoint all the video details. The look, feel, messaging, etc. Finalize the details of your vision in the creative meeting.
2. Pre-Production
Once the creative meeting is over, the timeline and shoot schedule will be confirmed. Shoot days are locked in. Everything discussed in the planning and creative meetings will be executed in pre-production.
Video crew preparation
More specifically, pre-production is the time when the video team is selected. This team will be onsite for the video shoot and editing all the videos.
Schedules
Lots of coordinating and due diligence during pre-production. There will be schedules and timelines to keep everyone on task and more importantly on time, from the shoot day schedule to the overall project timeline.
Scripting, Storyboards, Actors?
All coordinated, scheduled and approved during the pre-production phase. Communication is key in the planning and pre-production meetings to ensure smooth sailing for the remainder of the project.
3. Production
Lights, camera, action! Okay, maybe we don’t really say that, BUT this is the time to get the cameras rolling.
The shoot schedule is already locked in to make the production process that much easier for everyone involved. The production team will capture b-roll, interviews, record audio, and any additional shots needed for the project.
Every video project is different – production can last anywhere from a half day to a full week of production.
4. Post Production
The shoot days are complete and it’s time to edit the videos. This part of the process is the most time consuming. Post Production consists of the following:
- Import and backup shoot footage
- A-roll the story (A-roll refers to the media that tells the story)
- Review all interviews for sound bites
- Select background music
- Add in b-roll (B-roll consists of supplemental footage that supports the story)
- Additional color corrections and clean audio
- Insert additional graphics and lower thirds
Once you get the first cut of your video, review it with your team. It is crucial to get feedback from everyone on your team that has a say in the video project. Share your notes with the video team so they can get to the next round of edits.
This process may go back and forth one or two more times.
5. Final Delivery
Once the video has been approved and everyone is happy with the final outcome. Your team will receive the final videos for distribution.
We are here to answer any of those pressing questions you may have! Contact us if you’re considering adding video content to your marketing plan. Our award-winning team of video content professionals is here to help.
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