How Financial Marketers Can Use Video, Part 1

Is your financial institution struggling to connect with your customers, especially when it comes to the younger generation? Traditional marketing by itself isn’t get ting the job done. If you don’t believe me, read the statistics on digital marketing here. Video has quickly become one of the most effective forms of content. Why? It’s simple really, people today prefer to watch video over reading big blocks of text. Video helps companies build and increase brand awareness, boost engagement, and in turn increase ROI. How can financial marketers use video marketing to improve their customers experience and increase brand awareness? In this article, we are sharing different types of videos to spark some inspiration.

1. Client Testimonials

Your clients are your best advocates, use them to your advantage with client testimonial pieces. By marketing your client testimonials, it lets your audience hear how people just like them are using your product or service. This helps build trust. 

2. Company Culture

It’s safe to say, no one knows what goes on behind the scenes, unless you open your doors and show them. Company culture pieces make your business more relatable. By showcasing how your employees interact with each other and hearing about how much they love working for your business — it personalizes your brand. 

3. Giving Back

Creating video content that shows your organization giving back can result in building connection and like-ability with your audience. A good example is with Barclays Life Skills campaign. This campaign promotes a two way dialogue. It focuses on the younger generation and helping them build their financial knowledge.  Showing your customers and focusing on their stories helps to make an emotional connection with your audience. The end result is delivering content your customers value and need. Then distribute these videos everywhere, on your website, social channels, etc.  

4. Company Values

Similar to a company culture piece, company values can also open the door to showcasing your brand’s personality. What are your company values? In this example, Square created a campaign on one of their values. It concentrates on the stories of women who lead in “Build Her Up”. Remain authentic, on brand, and most importantly … inspiring. You have the opportunity to show the world what your company truly values.