Covid-19 is changing everything, the way we work, the content we consume to how we are spending our weekends. Most states and cities have mandatory stay-at-home orders in effect. Basketball tournaments have been cancelled, the Summer Olympics is postponed, and the list goes on and on.
As this virus is changing the way we normally operate, it’s also changing the narrative for many companies both big and small. The messaging for many businesses is being redirected to focus on the health and happiness of their consumers and less about what they’re selling. We compiled a list of commercials we’ve seen that are doing just that.
Do you have a message you want to get out to your clients, customers or employees? Contact us today to let us tell your story!
State Farm
State Farm’s commercial highlighting our “new normal”.
Hyundai
Hyundai message focuses on assurance, rolling out a program for individuals who have lost their jobs involuntarily. They state, “Nothing is more important than family, especially in uncertain times.”
DoorDash
The message is simple and powerful with the script and shot selection. “Restaurants have always been there for you … now you can be there for them.” DoorDash did a wonderful job with their “Open for Delivery” commercial.
Budweiser
We are on “one team”. Watch this commercial until the very end. Kudos Budweiser!
Jersey Mike’s
A message from the founder of Jersey Mike’s … “from our family to yours”.
USAA
USAA’s message is one that will truly resonate with their customers. This is a strange time for most of us, but for USAA members this is something they constantly prepare for. Overcoming challenges together.
Ford
Ford had to update their latest commercial with new messaging, from “Built to Lend a Hand” to “Built for Right Now”.
