To appreciate our tale, you have to go back to the beginning. Spiracle Media was founded in 2011 by three former sports anchors in the Charlotte market. The team originally focused on helping professional athletes leverage their online presence and brand. Among their earliest partners was Golden State Warrior and global NBA superstar Stephen Curry. The founders had a connection to Steph from his time at Davidson College. 

After a few years in the social media space, the business shifted toward all video. It’s this new focus that created the foundation for significant growth, serving as the catalyst for the Spiracle Media of today. Despite the significant challenges of 2020, the company is confident that they will emerge even stronger than before. 

So what’s the deal with the anthem video? Late in 2019, members of the Spiracle team took on a top secret project. The nature of the project was kept under wraps from both myself and Tim. As part of the process, we were invited to a beer summit where we were questioned and recorded for 90 minutes on just about every topic you can think of. The overall body of work that went into this project by our teammates was significant. It included research, interviews, the collection of personal items, and the creation of the video itself. Let us know what you think!