news + insights from spiracle mediA

The world is ready to breathe a sigh of relief as the end of the Covid-19 pandemic era nears. However, the year of “unprecedented challenges” is not over for large companies across the United States as they work toward bringing employees back to offices and communicating policy changes shooed in by the pandemic. Companies have a lot to lose or

We recently hosted a virtual roundtable Top Video Trends from In-House Producers with video experts from top-performing companies in digital marketing. Our panel included Brooks Quinn, Video Producer at LendingTree; Brent Kunze, Director of Video Production at Sealed Air; and Kevin Ridley, Digital Content Manager for Lowe’s Home Improvement.  Here are the top takeaways from our conversation:  What are the

This article originally appeared on bizjournals.com/charlotte. Challenging times can stifle creativity and disrupt quality controls. Keeping creativity at a high level is imperative to both the overall success of the operation and individual productivity. If individuals aren’t able to effectively access and utilize this part of their work life, it impacts everything. Let’s define creativity as journalist Robert E. Franken

It’s the time of the year where most companies are planning out their budget spend for the next go around. This can be a taxing process filled with more questions than answers especially when it comes to marketing. All the available tools and tactics can make it seem overly complex. We can’t tell you how much you should be spending

This article originally appeared on bizjournals.com/charlotte. A successful video strategy requires an investment of two major resources: time and money. So, is the investment worth it? After working in the media and video production industry for over 15 years, I can tell you from firsthand experience and observation that the answer to that question is yes. Here are four ways

The right voice married to the right content can elicit a response that’s just as powerful as an interview driven piece. It’s another tool to consider when brainstorming for that next video or series of videos. Here’s the caveat: creating a compelling video with voice-over only works if the script, music, and visuals are a fit for the talent.  When

Hissho Sushi was an exciting project for the Spiracle Media team. It entailed a productive brainstorm, consistent communication, and solid execution. A play on the word “Hissho” fuels the introductory aspect of the piece. It’s a word that is foreign to most and tough to pronounce.  In the end, this video came down to creative freedom granted by the partner

It’s no longer a question of whether to use video, but where and how to use it. We’re surrounded by video content every day in our online and sometimes offline experiences. Since we’ve agreed that creating video is a great opportunity, let’s focus on the second part of the equation. Where should it go?  Here are five places where video will make