news + insights from spiracle mediA

Join us for this season’s three part series of The Hive Life. Now Available! On the Hive Life, our goal is to share some of our experiences from the last 20 years while connecting you with subject matter experts within marketing, entrepreneurship and business. Informative, candid and fun is our preferred delivery. Episode 1: The Evolution of HR Nick Hernandez,

Spiracle Media is excited to announce that we have been selected as one of the Best Places to work by the Charlotte Business Journal for the fourth consecutive year in a row. Spiracle was nominated in the Small Business category alongside other Charlotte companies. “We have been fortunate to win a number of accolades over the last ten years because

How much does it cost? This is a question posed by prospects and partners (clients) alike. It reveals both investment level and potential. With that in mind, video production costs vary based on the complexity and elements of the project. One way to assess the level of investment is by type of video. Here are five common types of videos

In most areas of our life, we rely on some sort of budget or monetary parameters. We know how much we’re willing to spend on a new vehicle, house, refrigerator, shoes, etc. That choice might end up being smart or irresponsible. When it comes to the creation of digital assets, including video, the same thinking should apply. How much are

If you’re a marketer, it’s likely that your content strategy is centered around three things: Brand awareness Lead generation and sales support Customer engagement   Thinking about these categories, here are just a few facts that make a compelling case for adding video within your content buckets: Brand Awareness – Video content is favored by social media algorithms, making video

This article originally appeared on bizjournals.com/charlotte Video content is often very popular and a key staple within many successful marketing plans. With that in mind, there are plenty of choices when it comes to selecting your video partner or vendor. Here are five key questions to ask when making that decision: Who will we be working with? This question is essential

As companies bring employees back to corporate offices this year, internal communications teams will remain in the spotlight, striving to effectively anticipate and answer any questions and concerns before they arise.  For employees who have been working from home for over a year, the idea of wearing real pants and in-person social interaction are already causing apprehension about the pending

Creating a thoughtful re-engagement video for your employees may seem like a daunting task. Where do you begin? How do you fit enough information into a short, concise piece?  To help alleviate those concerns, there are a few points that you should evaluate before jumping in. The basics are mapped out below. Remember, you don’t need to make it complicated. You

The world is ready to breathe a sigh of relief as the end of the Covid-19 pandemic era nears. However, the year of “unprecedented challenges” is not over for large companies across the United States as they work toward bringing employees back to offices and communicating policy changes shooed in by the pandemic. Companies have a lot to lose or