Google Adwords originally was developed to share “sponsored links,” but many businesses are missing out on the valuable addition of using video with AdWords. Using video ads allows you to engage and entertain possible customers on websites that partner with Google. It’s a “pay per click” system, meaning you only pay when someone clicks your ad as a result of a related search within their search engine.
While there is a lot to learn about Google Adwords, here’s some information about how this service could benefit your company in 2014.
It’s easy to get started!
It’s simple. All you have to do is create an account, upload your video ad, choose the target audience that’s right for you and you’re already targeting new customers!
Reach
When you consider that YouTube is the #1 video website and the second largest search engine in the world, it’s safe to say the audience is there. They’re already watching these videos, and currently other people’s ads! Why not yours? Find the exact customers you want by targeting them specifically by keywords, demographics or topics.
Customization
You can customize your ad to fit your personal needs. AdWords works with TrueView which provides multiple formats for you to pick from.
Cost
One of the most attractive features -which we mentioned earlier- is the pay per click system. This means your never throwing money at advertising and crossing your fingers that people will see it. You ONLY pay when your targeted audience chooses to watch your ad. Another great aspect is those who aren’t interested can save you money by skipping your ad instead of sitting through it.
Advantage of video
Video has proven to be one the best ways to capture an audience by delivering a more engaging experience. AdWords gives you the option to be authentic and personable with your customer base. After all, who knows your business better than you? Describing or demonstrating your product or service is much more effective than detailing it in a paragraph.
Track your progress
You can easily track your success by using the provided analytics to see views, clicks, costs and more. With this powerful information, you can make decisions on which video ads are the most successful and which ones you may want to pull. Contact us here at Spiracle Media if you have any more questions about Google AdWords with Video and if you need help producing a video.
