- Audio Overview via NotebookLM 00:00
You’ve taken the biggest step—you’ve invested time, energy, and resources into creating a high-quality video or suite of content. But too often, businesses make one critical mistake: they publish the video once and move on.
We invest in so many things with the goal of maximizing returns, and video content should be no different. A single video has the potential to work harder for your business, generating engagement and visibility across multiple platforms. The key? Repurposing. By adjusting duration, format, and presentation, you can turn one video into an entire library of content that serves different audiences in different ways. Here’s how.
Adapt for Different Social Platforms
Every social platform has its own best practices for video content. A two-minute brand story might perform well on YouTube or LinkedIn, but on Instagram, a 30-second cut with captions will likely get more engagement.
YouTube & LinkedIn – Use long-form video with educational or storytelling focus.
Instagram Reels & TikTok – Trim key moments into short, high-energy clips.
Facebook & X – Create mid-length cuts (30-60 seconds) with strong hooks upfront.
Stories & Shorts – Repurpose behind-the-scenes footage or quick highlights with vertical formatting.
Planning for this on the front end can make repurposing seamless, but even if you didn’t, taking inventory of what’s already been captured can yield new content opportunities.
Leverage Video on Your Website
Your website is often the first impression for potential customers—video content should be a key part of it.
Add your brand story video to the homepage to immediately establish credibility.
Use testimonial videos on product or service pages to provide real-world proof.
Break longer videos into snippets for blog posts or landing pages.
If you’ve already created video content, integrating it into your website is a simple but effective way to increase engagement and keep visitors on your site longer.
Enhance Sales Presentations & Pitches
Sales teams thrive on storytelling, and video is one of the best ways to communicate value in a short amount of time. A strong brand or product video can be used in:
Sales decks – Embed short clips into PowerPoint, Canva, or Keynote presentations.
One-on-one sales emails – Include a personalized video intro or testimonial.
Conference & trade show booths – Loop high-impact video reels to capture attention.
Video makes a pitch more dynamic and memorable. Even short snippets of existing content can be customized for specific sales conversations.
Incorporate Video into Email Marketing
Email marketing remains one of the highest ROI channels, and video can boost engagement even further.
Replace text-heavy messages with a video announcement or update.
Add a thumbnail with a play button to encourage more clicks.
Repurpose FAQ or how-to videos as part of automated email sequences.
According to HubSpot, emails with video increase click-through rates by up to 300%. If you already have content, integrating it into email campaigns is a low-effort, high-reward move.
Repurpose into Blog & Podcast Content
Your video content can do more than live on a screen—it can fuel written and audio content as well.
Turn key takeaways into blog posts that expand on the video’s topic.
Extract the audio and use it for a podcast episode (like we’re experimenting with now!).
Create quote graphics from soundbites and share them as standalone content.
By leveraging video beyond its original form, you get maximum visibility with minimal extra work.
Final Thoughts
If you’re putting effort into creating great video content, don’t let it live in just one place. With some strategic planning and post-production adjustments, one video can become a powerful multi-channel asset.
At Spiracle Media, we help businesses and agencies not just create video, but maximize its impact. If you’re looking for ways to extend the life of your content, let’s talk.
