The Hive Life takes an introspective look into Episode 106 of Influencing Entrepreneurs.
In this episode, the hosts Jarod Latch, Tim Baier and Cassmer Ward discuss the conversation with Knowmad Digital Marketing (Diona Kidd). The key point discussed was understanding marketing strategy is just as important as advertising.
Diona Kidd shares how Knowmad Digital Marketing spends time with their partners to learn what the expectations, focus, desired outcome, and ability to fulfill are before any resources are used in marketing.