Building out a content strategy for your organization is no easy feat, but content is king (or queen) in order to tell your story to the market, engage and ultimately convert.
A strong and deliberate strategy sets one brand apart from others and ensures you’re able to make an impact for your organization and bottom line.
Below are 4 key tips for your marketing content strategy:
1. Define your audience and your ideal customer
2. Less is more. Quality content converts, not necessarily quantity
3. Video, as part of your content strategy, drives stronger engagement and better SEO
4. Video converts by more than 80% compared to other content types
If you want to learn more take a look at the quick video below:
